Legal & Governance

Website Terms & Conditions of Use

The agreement between you and IO — IT'S OLIVIA when you access, browse, or use this website. Please read carefully — your use of the site means you agree to these terms.

Effective March 11, 2024 Last Reviewed April 2026 Jurisdiction Global
Please Read Carefully

These Terms constitute a legally binding agreement. By accessing, browsing, or using this site, you confirm that you have read, understood, and agree to be bound by everything that follows — including the binding arbitration agreement and class-action waiver in Section 15. If you do not agree, please discontinue use of the site.

These Terms constitute a legally binding agreement between you and IO — IT'S OLIVIA. By accessing or using the site in any manner — including browsing, purchasing products, creating an account, or interacting with any feature — you agree to be bound by these Terms in their entirety.

If you are using the site on behalf of a business, organisation, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms, in which case "you" and "your" refer to that entity.

These Terms should be read alongside our Privacy Notice, which is incorporated by reference. Together they form the complete agreement between you and us regarding your use of the site. If any term conflicts with the Privacy Notice on a privacy-specific matter, the Privacy Notice controls.

The following terms have the meanings set out below when used in these Terms:

Site
The website located at itsolivia.life and any related subdomains, pages, features, applications, or digital properties operated by us.
Content
All text, graphics, logos, images, photographs, audio, video, data, software, product descriptions, educational materials, community content, and any other information or materials available on or through the site, whether created by us or by third parties.
IO Content
Content created, owned, or licensed by IO — IT'S OLIVIA — including but not limited to the brand marks, "It's Olivia" name, product names, IO Coffee product content, IO Collagen Fiber Jelly product content, Essential Oils product content, the Insight from the Heart handbook content, this site's design and layout, and all related marketing, educational, and community materials.
User
Any person who accesses, browses, or uses the site in any way, whether or not they have created an account or made a purchase.
Community Member
A user who has enrolled in the IO community as a Member or Distributor and has entered into a separate Membership or Distributor Agreement governing that participation in the IO direct-sales network.
Submission
Any content, communication, review, testimonial, image, feedback, idea, or other material that you submit, post, upload, or otherwise transmit to or through the site.
Transaction
Any purchase of IO products, enrolment in IO membership, or other commercial activity conducted through the site.

Permitted Use

Subject to your compliance with these Terms, IO grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the site for lawful, personal, non-commercial purposes consistent with these Terms. You may access the site to browse products, make purchases, manage your account, participate in the community as authorised, and access educational and informational content.

Prohibited Conduct

When using the site, you agree not to:

  • Violate any applicable national, regional, state, local, or international law or regulation;
  • Defame, harass, threaten, intimidate, or otherwise infringe the rights of any person, including rights of privacy and publicity;
  • Impersonate any person or entity, or misrepresent your affiliation with any person or entity, including IO or any IO representative;
  • Claim or imply that any statement you make is endorsed by IO without IO's prior written authorisation;
  • Access, tamper with, or use non-public areas of the site, IO's systems, or the technical-delivery systems of IO's service providers;
  • Probe, scan, or test the vulnerability of any IO system or network, or breach or circumvent any security or authentication measure;
  • Transmit any unsolicited commercial communications, spam, chain letters, pyramid schemes, or other unwanted bulk messages;
  • Upload or transmit any software, code, or materials containing viruses, malware, ransomware, Trojan horses, spyware, or any similar harmful or disruptive code;
  • Interfere with or disrupt the integrity or performance of the site or its infrastructure, including imposing unreasonable loads on the site's systems;
  • Use any robot, spider, scraper, crawler, automated tool, or other automated means to access the site or extract data from it without IO's express written consent;
  • Reproduce, duplicate, copy, sell, resell, or exploit any portion of the site or its Content without express written permission from IO;
  • Frame or mirror any portion of the site without IO's prior written authorisation;
  • Circumvent, disable, or interfere with any security-related features of the site or any features that restrict or control copying of Content or enforce limitations on site use;
  • Collect or harvest any personally identifiable information from the site, including account names or contact details of other users;
  • Use the site in any manner that could damage, disable, overburden, or impair it.

Site Access & Availability

IO reserves the right to modify, suspend, or discontinue any part of the site at any time without notice. IO will not be liable for any loss arising from unavailability, suspension, or discontinuation of the site or any feature.

Age Requirement

The site and its products are intended for users aged 18 or older. By using the site, you represent and warrant that you are at least 18 years of age. IO does not knowingly collect information from or market to individuals under 18. If you are under 18, you are not permitted to use the site, create an account, or make a purchase.

Account Creation

Certain features of the site require you to create an account. When creating an account, you agree to provide accurate, current, and complete information, and to update that information promptly if it changes. IO reserves the right to refuse account registration or terminate existing accounts in its sole discretion.

Account Security

You are responsible for maintaining the confidentiality of your account credentials, including your username and password. You agree to:

  • Choose a strong, unique password and not share it with any other person;
  • Log out of your account at the end of each session on shared or public devices;
  • Notify IO immediately if you suspect unauthorised access to or use of your account;
  • Accept responsibility for all activity that occurs under your account credentials.

IO is not liable for any loss or damage arising from your failure to maintain the security of your account credentials.

Account Termination

IO reserves the right to suspend or terminate your account and access to the site at any time, with or without notice, for any reason — including but not limited to violation of these Terms, fraudulent activity, or any conduct IO determines, in its sole discretion, is harmful to IO, its community, or other users. You may also close your account at any time by contacting IO using the information in Section 19.

One Account Per User

Each individual may maintain only one active personal account on the site. Creating multiple accounts for the purpose of circumventing any term, limitation, or sanction is a violation of these Terms and may result in the termination of all associated accounts.

IO Intellectual Property

All IO Content is the property of IO — IT'S OLIVIA or its licensors and is protected by national and international copyright, trademark, trade-dress, trade-secret, and other intellectual-property laws. This includes, without limitation:

  • The IO and It's Olivia brand names, logos, wordmarks, and trade dress;
  • The "Olivia No. 1 Eau De Parfum" name and associated content;
  • The IO Coffee, IO Collagen Fiber Jelly, and Essential Oils product names and associated content;
  • The Insight from the Heart, Journey to Bliss handbook, and all associated booklets, scripts, and educational content;
  • Olivia's theme and all associated content, autobiographical sequences, and community materials;
  • All product photography, lifestyle imagery, and video content created by or for IO;
  • All website design elements, graphics, user-interface components, and proprietary software.

Limited Licence to Use Site Content

IO grants you a limited, non-exclusive, non-transferable, revocable licence to access and view IO Content on the site solely for your personal, non-commercial use in your authorised capacity as a User or Community Member, as described in Section 6. No other rights are granted.

You may not reproduce, republish, distribute, sell, sub-license, modify, create derivative works from, publicly display, publicly perform, transmit, or otherwise exploit any IO Content without IO's prior written consent, except as expressly permitted in these Terms or a separate written agreement with IO.

Trademarks

All trademarks, service marks, trade names, logos, and other brand identifiers used on the site are the property of IO — IT'S OLIVIA or their respective owners. Nothing in these Terms grants you any right to use any IO trademark, service mark, or other brand identifier which is express prior written consent. Unauthorised use of IO's intellectual property is a violation of these Terms and may constitute trademark infringement.

Feedback & Ideas

If you provide IO with any feedback, suggestions, ideas, or other material regarding the site, products, or services ("Feedback"), you grant IO a worldwide, perpetual, irrevocable, royalty-free, fully paid licence to use, reproduce, modify, sustain, distribute, and otherwise exploit that Feedback for any purpose without compensation or attribution to you. You represent that any Feedback you provide is original to you and does not infringe the rights of any third party.

Authorised Content Use

IO Members and Distributors are granted a limited, non-exclusive, non-transferable, revocable licence to use IO-approved marketing materials (Approved Content) for the sole purpose of promoting IO products and the IO community opportunity in accordance with IO's then-current brand standards and distributor policies. This licence does not permit any use that is inconsistent with IO's brand standards or that violates applicable law.

Restrictions on Distributor Content Use

When using IO Content or creating content related to IO, Members and Distributors agree to:

  • Use only IO-approved content and materials, and not modify, alter, or create derivative works from IO Content without specific written authorisation from IO;
  • Not make any product claims, income claims, health claims, or representations about the IO business opportunity that are not specifically authorised by IO in writing;
  • Comply with all applicable Federal Trade Commission (FTC) guidelines regarding endorsements, testimonials, and income disclosures;
  • Clearly identify themselves as an IO independent distributor in all promotional materials and not imply that they are an employee, officer, or agent of IO;
  • Not use IO intellectual property in any manner that could damage IO's reputation or brand;
  • Not register or use any domain names, social media handles, or online identities that incorporate IO trademarks or brand identifiers without IO's prior written consent.

Income & Product Claims

IO Members and Distributors must not make exaggerated, false, or misleading income claims or product claims in connection with IO products or the IO business opportunity. All income representations must be accompanied by IO's current Income Disclosure statement. Product representations must be limited to claims specifically approved by IO and must not imply that IO products diagnose, treat, cure, or prevent any disease.

Termination of Distributor Licence

IO reserves the right to revoke the content licence granted in this Section at any time, including upon termination of a Member's or Distributor's agreement with IO. Upon revocation, the Member or Distributor must immediately cease all use of IO Content and remove any IO-branded materials from their websites, social-media accounts, and other platforms.

By submitting any content to the site — including product reviews, testimonials, community posts, photographs, or other materials — you grant IO a worldwide, non-exclusive, royalty-free, perpetual, irrevocable, transferable licence to use, reproduce, modify, adapt, publish, translate, distribute, publicly display, publicly perform, and create derivative works from your Submissions for any purpose related to IO's business, including marketing and promotional activities.

Your Representations Regarding Submissions

By making a Submission, you represent and warrant that:

  • You own or have the necessary rights, licences, and permissions to make the Submission and to grant the licence described above;
  • Your Submission does not infringe the intellectual-property rights, privacy rights, publicity rights, or other rights of any third party;
  • Your Submission is accurate and not misleading;
  • Your Submission does not violate any applicable law or these Terms;
  • If your Submission includes a product review or testimonial, it reflects your honest, genuine experience with the IO product.

Prohibited Submissions

You agree not to submit any content that:

  • Is false, misleading, defamatory, obscene, pornographic, offensive, or harmful;
  • Violates the privacy or publicity rights of any person;
  • Contains personal information about a third party without their consent;
  • Promotes illegal activity or incites violence or discrimination;
  • Constitutes unauthorised advertising, spam, or solicitation;
  • Contains malware, viruses, or other harmful code;
  • Violates any applicable law or regulation.

IO's Right to Moderate Content

IO reserves the right, but not the obligation, to review, screen, edit, move, or remove any Submission at any time and for any reason, including content that IO determines, in its sole discretion, violates these Terms or is otherwise inappropriate. IO is not responsible for any way that you may suffer as a result of IO's decision to remove or decline to publish any Submission.

Product Descriptions & Availability

IO makes reasonable efforts to accurately describe the products, including ingredients, benefits, pricing, and availability. However, IO does not warrant that product descriptions or other content on the site are error-free, complete, or current. Product availability is subject to change without notice. IO reserves the right to limit quantities of any product sold and to discontinue any product at any time.

Pricing & Errors

All prices displayed on the Site are in U.S. dollars unless otherwise specified and are subject to change without notice. IO reserves the right to correct any pricing errors, including errors in prices that have been ordered. If a pricing error affects an order you have placed, IO will notify you and provide you the option to proceed at the corrected price or cancel your order for a full refund.

Order Acceptance

Your placement of an order through the Site constitutes an offer to purchase. IO reserves the right to accept or decline any order in its discretion. An order is accepted when IO sends you a written confirmation, typically by email. IO may cancel an order at any time before acceptance for any reason, including suspected fraud, errors in product information, or other reasons in IO's discretion.

Payment

You agree to pay all charges associated with your order at the prices in effect at the time of your purchase, including applicable taxes and shipping fees. By providing payment information, you represent that you are authorised to use that payment method and that the information is accurate and current. IO uses third-party payment processors to handle transactions; IO does not store your full payment-card information on its servers.

Returns & Refunds

IO's return-and-refund policy is set out separately in the Returns Policy available on the site. For all Members and Distributors, the return policy in your Membership Agreement or Distributor Agreement shall apply. IO reserves the right to modify its return policy at any time.

Promotions & Contests

IO may from time to time offer promotions, sweepstakes, contests, or loyalty programs through the Site. These may be subject to separate terms and conditions in addition to these Terms. Participation in any such promotion constitutes your agreement to any additional terms applicable to that promotion.

The site may contain links to third-party websites, applications, or services that are not owned or controlled by IO. These links are provided for your convenience and informational purposes only. IO does not endorse, control, or assume any responsibility for the content, privacy practices, or accuracy of any third-party site or service. Your use of any third-party site or service is at your own risk and subject to the terms and conditions of that third party.

The site may also integrate with third-party services such as payment processors, shipping providers, analytics tools, and social-media platforms. Use of those integrated services may be subject to additional terms imposed by the relevant third party in addition to these Terms.

The site and all content, products, and services available through the site are provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied.

To the fullest extent permitted by applicable law, IO disclaims all warranties — express or implied — including but not limited to implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

IO does not warrant that the site will be uninterrupted, secure, error-free, or free of viruses or other harmful components, or that any defects will be corrected. Some jurisdictions do not allow the exclusion of certain warranties, so some of these exclusions may not apply to you.

To the fullest extent permitted by applicable law, in no event shall IO — IT'S OLIVIA, its affiliates, subsidiaries, directors, officers, employees, distributors, suppliers, or licensors be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages — including loss of profits, revenue, data, goodwill, or other intangible losses — arising out of or related to your use of or inability to use the site, even if IO has been advised of the possibility of such damages.

IO's total cumulative liability for all claims relating to these Terms or your use of the site shall not exceed the greater of (a) the total amount you paid IO in the twelve months preceding the claim, or (b) one hundred U.S. dollars (US$100).

You agree to defend, indemnify, and hold harmless IO — IT'S OLIVIA and its affiliates, subsidiaries, directors, officers, employees, agents, licensors, and service providers (collectively, the "IO Indemnitees") from and against any and all claims, damages, liabilities, losses, costs, and expenses (including reasonable attorneys' fees and expert fees) arising out of or related to:

  • Your use of or access to the site;
  • Your Submissions to the site or community participation;
  • Your violation of these Terms;
  • Your violation of any applicable law, rule, or regulation;
  • Your violation of any third-party right, including intellectual-property rights, privacy rights, and publicity rights;
  • Any misrepresentation made by you in connection with your use of the site.

IO reserves the right, at its own expense, to assume the exclusive defence and control of any matter subject to indemnification by you, in which case you agree to cooperate fully with IO's defence of that matter.

IO's collection, use, and sharing of personal information is governed by the IO Privacy Notice, which is available at itsolivia.life and is incorporated into these Terms by reference. By using the site, you consent to the data-collection and -use practices described in the Privacy Notice.

If there is any conflict between these Terms and the Privacy Notice on a privacy-specific matter, the Privacy Notice controls. For other matters, these Terms control.

No Medical Advice

The health and wellness information, product descriptions, ingredient information, and educational content available on the site are provided for informational purposes only and are not intended as medical advice, diagnosis, treatment, or prevention of any disease or health condition. Nothing on the site should be construed as a substitute for professional medical advice, diagnosis, or treatment.

You should always consult a qualified healthcare professional before beginning any new wellness regimen, supplement protocol, or dietary change, particularly if you are pregnant, nursing, taking medication, or have a medical condition.

Individual Results May Vary

Product results, including results described in testimonials and reviews on the site, may vary from person to person. Factors including individual health, lifestyle, genetics, and consistent use affect outcomes. Testimonials and reviews reflect individual experiences and should not be construed as guarantees of any specific result for any user.

Ingredient and Allergen Information

While IO makes reasonable efforts to provide accurate ingredient information for all products, IO strongly encourages you to read the complete product label before use. If you have known allergies or sensitivities to ingredients in any product, you should not use the product. Product formulations may change, and the most up-to-date information appears on the current product label.

Dispute Resolution and Arbitration

Please read this section carefully — it modifies your right to file a lawsuit or take part in a class action.

Informal Resolution

Before initiating any formal dispute-resolution process, you agree to contact IO at the address provided in Section 19 and provide IO with a written description of the dispute, the relief sought, and the contact information for the person submitting the notice. IO will use good-faith efforts to resolve the matter informally within thirty (30) days of receiving your notice.

Binding Arbitration

Except as set out in Section 15.4, any dispute, claim, or controversy arising out of or relating to these Terms, the Site, IO products, or services — including the formation, breach, validity, scope, interpretation, or enforceability of these Terms — shall be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, which are available at adr.org.

The arbitration shall be conducted in the English language and shall take place in the county of IO's principal place of business unless the parties otherwise agree or applicable law requires otherwise. The arbitrator's award shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

Class-Action Waiver

You and IO agree that each may bring claims against the other only in your or its individual capacity, and not as a plaintiff or class member in any purported class or representative proceeding. Unless both you and IO agree otherwise, the arbitrator may not consolidate or join more than one person's or party's claims and may not preside over any form of consolidated, representative, or class proceeding.

Exceptions to Arbitration

You retain the right to bring an individual action in small-claims court if the claim qualifies and remains in such court. Either party may also seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement of intellectual-property rights.

Opt-Out Right

You may opt out of the arbitration agreement by sending IO written notice within thirty (30) days of first becoming subject to these Terms. Your notice must include your name, address, and a clear statement of your intent to opt out. Opting out will not affect any other provision of these Terms.

These Terms, together with the Privacy Notice and any other agreements expressly incorporated by reference, are governed by and construed in accordance with the laws of the State of Utah, United States of America, without regard to its conflict-of-laws principles.

For any disputes not subject to arbitration under Section 15, you and IO agree to submit to the exclusive jurisdiction and venue of the state and federal courts located in Salt Lake County, Utah for the resolution of such disputes. You waive any objection to venue or jurisdiction based on inconvenient forum.

IO reserves the right to modify these Terms at any time. When IO makes material changes to these Terms, IO will post the revised Terms on the site with an updated effective date. For material changes, IO may also provide additional notice — such as by email or through a prominent notice on the site at IO's discretion.

Your continued use of the site after the date on which revised Terms take effect constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, you must discontinue use of the site.

IO recommends that you review these Terms periodically to stay informed of any updates. The current version of these Terms is always accessible at itsolivia.life.

Entire Agreement

These Terms, together with the Privacy Notice and any other agreements expressly incorporated by reference, constitute the entire agreement between you and IO with respect to the subject matter and supersede all prior or contemporaneous agreements, representations, and understandings with respect to the same subject matter.

Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, or if modification is not possible, severed from these Terms. The remaining provisions shall continue in full force and effect.

No Waiver

IO's failure to enforce any provision of these Terms is not a waiver of that provision or any other provision. No waiver of any term shall be deemed a further or continuing waiver of that term or any other term.

Assignment

You may not assign, transfer, or sub-license any of your rights or obligations under these Terms without IO's prior written consent. IO may assign or transfer these Terms, in whole or in part, without restriction. Any attempted assignment in violation of this provision is void.

Headings

Section headings in these Terms are for reference and organisational purposes only and do not affect the interpretation of these Terms or its provisions.

No Third-Party Beneficiaries

These Terms are for the benefit of you and IO only and, except for the rights granted to third-party beneficiaries within the IO Indemnitees, create no third-party beneficiary rights for any other person.

Force Majeure

IO shall not be liable for any delay or failure to perform any obligation under these Terms when the delay or failure arises from causes beyond IO's reasonable control, including natural disasters, pandemic, government action, labour disputes, power failures, telecommunication outages, or cyberattacks.

Export Controls

You agree to comply with all applicable export-control laws and regulations in connection with your use of the site. You represent that you are not located in a country subject to a U.S. government embargo or designated as a "terrorist-supporting" country, and that you are not on any U.S. government list of restricted parties.

Survival

Provisions of these Terms which by their nature should survive termination shall survive, including but not limited to provisions regarding intellectual property, disclaimers, limitations of liability, indemnification, dispute resolution, and governing law.

If you have questions, concerns, or requests related to these Terms, please contact IO using the information below. We are committed to responding promptly and honestly to any inquiry or concern.

Legal & Privacy
legal@itsolivia.life
General Inquiries
hello@itsolivia.life
Website
itsolivia.life